| In the recent two years, under the big background of that China joins World Trade Organization, theoverseasgrapevinewineenterpriseshadalreadyrepeatedlylaunchedanattack,toseizetheChinesemarket.The domestic grapevine wine and the overseas grapevine wine hand-to-hand fighting already started, andbetween the domestic grapevine wines enterprises already the gun smoke had risen from all directions.Xinjiang as a result of its geographical position superior, adding 14,700 hectares the biggest brewingalcohol grape base all of nations, draws the attention from this industry. But along with brewed alcoholgrape area unceasing increases as well as the productivity unceasing expand; Xinjiang grapevine wineindustryappearedaseriesofunprecedentedcontradictions.Facing superheating competition environment, facing the dual pressure from overseas and domesticgrapevine wine enterprises competition, this topic proposed the Xinjiang grape wine industry had alreadyentered the strategic transition time from the fast rising period, now the entire industrial development issteady and the adjustment is primary. Facing many opportunities and challenge, this topic research for theXinjiang grapevine wine industryadjusting strategic concept, reducingthe strategic risk, making the stronggrapevine wine industry, advancing the Xinjiang agriculture industrial production and developinghealthfully the order form agriculture, promoting industrial structure adjustment, realizing the goal of thebrewalcoholenterprise andgrape grower"double wins",have the profoundhistoricalsignificance, makingabiggercontributionforXinjiang'snationaleconomyhavethetheoryandtherealityguidingsense.Through establishing and analyzing the Xinjiang grape industry risk system, proposing the strategiccountermeasure, enablesthe enterprises further to carryon the risk assessment ----analyzing risk, weighingrisk, draws up the feasibility, the valid countermeasure for resistance strategy risk, have the vitalsignificancetosharpenthegrapewineproductionenterpriseanti-riskability.Facing the present strategic environment, this topic proposed that Xinjiang grapevine wine industryneeds to work as a whole inthe strategyto reorganize the Xinjiang grapevine wine industry, strengthen theindustrial management, established the offensive and defensive union, and should identically face theoutside competition. Stabling the domestic market, consolidating the area market, stressing the superiority,holding theopportunity, shifting the main strength fromthe pastmaintenancefastgrowth to manage brand.According to changed strategic environment, adopts the corresponding strategic adjustment and thestrategic countermeasure, vigorously promotes the structure adjustment, stress "four unions", adopts thestereo metric formula development pattern, fully promotes the Xinjiang grapevine wine industrycompetitivepower. |
