Sustainable Strategy Of Chinese National Car Enterprise

Car industry is an important part of modern industry. Chinese car industry is growing now. Chinese looks forward to its development. But there are two serious problems, the lack of petroleum and the damage of environment. Car industry would decline for these two problems.Chinese national car enterprise is also challenged by the lack of petroleum, the damage of the environment. And it has to compete with lots of car joint venture in China. The capital of Chinese national car enterprise is not abundant. Its level of technology and management is not good enough. Its brands are not strong.Could it pass the challenge of the problems of petroleum and environment? Could it develop with the competition? For economic security and development of economy, it is a key problem for the development of Chinese car industry if Chinese national car enterprise can develop sustainable.This article analyzes the sustainable development of Chinese car industry and enterprise with the knowledge of Strategy management and sustainability. With the example of Faw car co., Ltd, it analyzes the sustainable development strategy of Chinese national car enterprise. First,Chinese national car enterprise should regard supplying the new clean energy car as its key strategy target. It should research the technology of new clean energy car itself. It should develop sustainable innovation ability of...