Research On Optimization Of Online Display Of Clothing Brand O2O

Along with the quick development of national economy and Internet, today’s clothing retailing is stepping into an unprecedented developing mode which is more complicated and competition is fiercer. Many costume brand is being buffeted by the Internet era of big data, and its offline retail sales are decreasing. At the same time, many more problems of the traditional online clothing sales have come to the surface. With the help of internet,020 (Online To Offline) could combine offline and online operations, it will offer a better shopping experience for consumers, and O2O has become an instant commercial phenomenon. At the initial stages of clothing O2O, online is the entrance for the customer to experience it, research shows that the quality of the online system has a great effect on customer’s experience of shopping. However, the study on online system is scanty both at home and abroad. In our study, we choose factors which affect the quality of online system as the research background, by using the method of questionnaire, related data was got to optimize the online display which will provide some reference for the development of clothing 020.The investigation was carried on through online survey and society survey questionnaire, then the data was analyzed by SPSS software, at last with the help of software such as Marvelous Designer and VC+the optimal way of online display was studied. Through statistical analysis of research data the factor mode which affect the customer’s experience of clothing 020 was achieved. Then based on the factor model to optimize online clothing exhibition, Marvelous Designer is used to conduct detailed three-dimensional and dynamic virtual display of clothing styles, fabrics, sizes, etc. and VC+ is used to establish a classified browse system for the virtually exhibited clothing. It can be found that the three-dimensional virtual display can better restore the garment fidelity online after optimizing the display, thus providing consumers with better shopping experience. Furthermore, recommendations will also be proposed regarding the 020 development of garment enterprises in virtue of the study in this paper.