| It is all known that the rapid development of tourism brings many adverse impacts on ecology and environment. Different from the mass tourism, ecotourism emphasizes the significance of environmental protection, advocates a tourist to enjoy the nature, and serves the community people. So it is regarded as one of the best tourism models now. Ecotourism brings new hope for natural reserves. But many problems existing in developing ecotourism deserve to be considered. Perhaps meticulous planning is key to solve these.In the article, the studies on the ecotourism and ecotourism planning are summarized. Theoretical foundations for them are introduced in detail. And then the concept, characteristics and influences of ecotourism are expounded. About ecotourism planning, these are highlighted as follows: principles, procedure, and models etc.Regardless of abundant resources of animal, plant and water, Xianghai natural reserve has to confront the sharp decline of tourist and environmental deterioration. On the basis of the resources evaluation and tourists' analyzing, the article provides preliminary imagination, simple planning, and specific proposals of the ecotourism planning of Xianghai natural reserve in accordance with ecotourism essence and planning procedure in the coming ten years. Eight sectors are planned including Crane Island, Xianghai Museum, Aobao Mountain Relics, Changlong Watching of Birds, Sand Beach, Ecological Demonstration Area, Ulmus Macrocarpa Enjoyable Area and Ulan Tala Relics in the paper.In the last, it reaches two conclusions. In theory, developing countries adopt the combination of ecotourism and mass tourism and pursuing loop layout will destroy ecology and environment. In application, ecotourism exploitation benefits the ecology as well as the local social and economic development in the reserve with abundant resources on the conditions of elaborate planning, ecological protection, effective management and ecotourism guidance. |