The Research On The Power-supply Enterprises' Market Performance Evaluation

The power supply enterprise is engaged in the public utilities and has very strong social function. As a result of long-term of situation without a clear line between the function of government and enterprise, monopoly management, the power supply enterprise pay insufficient attertion to the power supply market and marketing management.Since the1980s, the electric power industry reform has become worldwide ultimately. Nowadays, the power system reform is carried out unceasingly. The goal is to break the monopoly status, andto introduce competition system. Under the exterior environment, the power supply enterprise must focus on market consciousness, enterprise benefit. The power-supply enterprises' market performance evaluation is an important part of project and control of corporations. Under such instance, the power-supply enterprises' market performance evaluation system has being focal issue of academic and practical fields. In the past, the power-supply enterprises' market performance evaluation system mostly evaluates the market performance by financial index, and lacks evaluateon ways from quantity, objectivety and practicality. Therefore, we need construct the power-supply enterprises' market performance comprehensive evaluation system through studying the factors of the power-supply enterprises' market performance and its supporting links. It is an important subject that faces us to how to use quantitative and qualityative approaches.By studying the status quo of power-supply enterprise market performance evaluation inside and outside of country, this article points out its problems and shortages and definitudes the inevitability of rebuilding the comprehensive system of the power-supply enterprise market performance evaluation which establish the base for mending and study the system of enterprise performance evaluation. Then, it analyzes the characters and connotations of power-supply enterprise market performance evaluation, researches deeply on their subsystems and summarizes them. In succession, this thesis brings forward the steering idea and principle of construct the comprehensive index systems evaluation of market performance, and constructs the systems. This thesis also analyzes and explains the index of the evaluating system. Moreover, this thesis confirms the weight of the indexes by AHP. The FCE model of power-supply enterprise market is set up. It makes sure the programs and methods of the comprehendsive index systems evaluation of power-supply enterprise market performance. At last, the model is proved practiceal by operating it in one case.