A Strategic Development Study Of Xianfeng Micromotor Plant

The article is involved in strategic analysis of enterprise development taking example of Xianfeng Micromotor Plant.Xianfeng Micirmotor Plant is built in 1960's when China is moving its military enterprises and research units from traditional industry base in northeast China to south-west provinces. After years of development in such special circumstances, Xianfeng is promoting from a government-protected plant for given target market to a full market enterprise. In the late 10 years of stable development, Xianfeng gained some basis for future development. Nowadays, under the tendency of economic globalization and under the macro-circumstances of economic structure reforms, Xianfeng is facing against the choice to develop in new business operating environment and competition circumstances. Enterprises need a systemic and mature strategy to guide for continued development.The first question laid before Xianfeng to solve, is to establish its future business operation target, and to draw up a whole blueprint of strategy at the same time. The difficulty in working out the strategy is how to locate its target market and products, and how to choose business combination, then on such basis to establish the ability of technical innovation, the key function strategy of product development, marketing, production, human resources and capital operation, etc.During the process of making plan of development strategy for Xianfeng, through a systemic study of strategy theory, a deep investigation of motor industry and its market, and by detailed inquiry and analysis in Xianfeng, guided by strategy theory we work out an overall development strategy for Xianfeng, a strategy emphasized on technology, linked by capital enlargement, and a diversified strategy characterized by divergence in...