The Influence Of The Individual Entrepreneurial Intention In Different Situations On Risk Decision-making

Content: This research get 208 adult subjects who have working experience aspotential entrepreneurs, to make questionnaires. 102middle school teachers and 106 insurance salesmen , 124 males and 84 females in all. Having set two groups which are added to risk decision -making situations of loss or profit expectation value of small probability, use Chi-Square test to differentiate the individual risk decision -makings of different entrepreneurial intention and different background variables in two situations.This paper also has set investment situations which are probably made up by 5 different profit and loss values, making research on differences in risk decision-makings and opportunity-threat cognitive levels of different entrepreneurial intentions .The results are as follows:1. Age and gender factors have significant influence on individual risk decision-making, when in the profit situation which is added to loss expectation value of small probability.2. Age and entrepreneurial intention have significant influence on individual risk decision-making, when in the loss situation which is added to profit expectation value of small probability.3. In situations which are made up by 5 different profit and loss expectation values, there are certain differences in risk decision-making and opportunity-threat cognitive levels among different entrepreneurial intention individuals, Individuals entrepreneurial intention and opportunity cognition have significant influence on risk decision-making.