Study Of Channel Construction Strategy For Marketing And Service Of Inner Mongolia Unicom

This article attempt to use management knowledge, marketing knowledge from several areas on China Unicom bayannaoer branch marketing services and implementation strategies for building channels. China Unicom started late as integrated telecommunications operators in the network construction and the overall strength of the opponent is a gap, how to make a healthy rapid growth in the fierce competition is the biggest problem for China Unicom. The bayannaoer branch of China Unicom to market conditions based on local marketing channels construction services results in the context of the promotion of Inner Mongolia and received accreditation headquarters empirical analysis of the study and formulation of China Unicom Inner Mongolia marketing services channel-building strategies to tap China Unicom their own advantages, increase their core competitiveness. It has a certain relevance. The mobile communications market in the competitive environment and the rural market analysis with the competitive environment for the full analysis, and methods of analysis of the use SWOT analysis Inner Mongolia branch of China Unicom channel marketing services building superior position and strategy implementation opportunities and threats. Inner Mongolia branch of China Unicom raised rural marketing channels construction services strategy program. The program identified from the strategic reasons, the implementation of key control points, control measures and strategies for the elaboration and implementation of the results of the study.