Study Of R&D Strategy In Broadband Of CNC Shandong

At the end of the 20^th century, with a wave of informatization swept the world, China released a clear infromatization strategy. As a result of a decade's development, Internet is already conunoditized and the broadband Internet develops speedily in China, greatly facilitating the rapid development of Chinese economy and vice versa. Telecom operators obtain lots of development opportunities. All of 6 major telecom operators in Shandong emphasize broadband services and the relevant market becomes more and more competitive.Under these conditions, how can CNC Shangdong maintain its leadership and competitive advantages in the Internet industry in Shandong? How to develop broadband services into the core business? These are issues this paper tries to address. It analyzes the external environment and internal conditions for the development of broadband services at CNC Shandong, works out relevant development strategy referring to modern management and marketing theories, and provides the development mindset.This paper primarily introduces the status and competitive challenges of CNC Shandong as well as significance of broadband services for its overall strategic goal. Then it analyzes the development status, micro and macro environments of broadband services, specifies opportunities and threats during broadband development and compares strengths and weaknesses of CNC Shandong with those of other operators in Shandong by adopting SWOT. It also produces the overall development strategy of broadband services at CNC Shangdong out of the analysis outcomes, as well as specific strategies in region, technology, differentia, value chain and marketing channel etc. This paper focuses on the research on enterprise practical strategy under the direction of...