The Pingdingshan Broadband Market Analysis And Development Strategy Study

Along with the broadband Internet swift and violent development, the Internet service seeped to social life each quoin, in the last few years, the traditional solid network operation business service income glides down unceasingly, the domestic telecommunication operation enterprise starts to implement strategic reforming and the enterprise innovation positively. Although the telecommunications industry competition focal points change the service gradually from the price, but the increase does not additionally receive the aspect still exists, one is the mobile communication high speed development, has had the substitution function to the solid net, two was the Internet development has expedited childbirth massively based on the IP new industry service, like EMAIL, QQ, MSN, abundant guest, network telephone and so on. The broadband becomes the solid net operation business by its strong growth tendency and the potential the strategic service. Broadband operation business needs to want to do makes the strong broadband industry greatly, must from the broadband access, the broadband content and broadband application obtaining, the innovation marketing pattern, the industrial value chain which making altogether wins, must formulate tallies draws close to the market, the impetus broadband continually, the healthy development marketing strategy.This article passes the company take the Pingdingshan net as the object of study, unifies the method using the marketing knowledge and the development pattern, has analyzed the competition environment which the Pingdingshan broadband market development present situation and faces, has carried on the PEST analysis and the SWOT analysis to the telecommunications industry, discovers the Pingdingshan net to pass the company to have advantageous and the adverse condition, had determined suits the market demand the broadband developmental strategy. Finally draws this kind of development conclusion: Take the traditional solid speech service as the backing, the colligation, a consummation set of meal system, passes "turning on + application" the promoted way, the innovation broadband development pattern, the realization broadband adds slightly quick, adds PHS,the telephone, content, application, service, terminal colligation whole sale pattern, walks" the broadband access + broadband application + tradition service + network service" road of the integrated development, by broadband access promotion broadband application, by broadband application drawing broadband quantity development.This article through conducts the research to the broadband market development strategy and the market environment, how discusses formulates the practical reasonable development strategy, thus how analyzes the market to each telecommunication operation business, the improvement enterprise inferiority, the promotion service image, aspects and so on formulation reasonable effective marketing strategy has certain model function.