| This paper has classified mainly from the concept of service and for the service of mobile communication. Find out at the same time Law and the development tendency of service sale ,Offer theoretical basis to serve sale channel construction; Research Characteristic and the present situation of the profession development of mobile communication of our country, careful analysis market transforms Is for service sale Channel Influence , find out The development tendency of service sale channel ;The feature of finding out traditional service sale channel from cause and the problem of traditional channel pattern, classify for traditional service sale channel offer for serving sale channel construction Basic way of thinking ;Adjust channel management strategy, according to environmental change since operator carries out the channel decision factor that need to consider. Positive management is all with channel and the link of customer contact, ensure to serve the horizontal consistency in the entire experience of customer; At the same time want basis the characteristic of different business, as Service sale channel pattern is created , develop the construction of experience type channel and self-service service terminal channel , create 4 kinds of new pattern. Pass through analysis Serve the existent problem of sale channel, find out corresponding countermeasure. |
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