Broadband Marketing Strategies Of Beijing Com

Traditional fixed-line telecommunications services are shrinking steadily and increases in traditional fixed-line telecommunications services revenue are naught or even negative. Fixed-line telecommunications operators have invested volumes of manpower and capital to compete in broadband market for a long time. Beijing Com has overwhelming advantages in Beijing broadband market and, as a 2008 Beijing Olympic Partner with the chance of "Broadband Olympic" , will keep ahead in several years. But more and more mighty counterparts will challenge the advantages Beijing Com has had.This thesis thoroughly investigated Beijing broadband market, summarized the status quo of the broadband services provided by Beijing Com involving the size of customers, networks and services, and analyzed the competitive structure of Beijing broadband market. The institution and implementation of fifteenth five-year-planning indicates that telecommunications industry, broadband market included, will meet a rapid growing era, and the good economic environments is a guarantee of promising growth in Beijing broadband market. This thesis analyzed Beijing Com as well as its counterparts with SWOT analysis, studied the competitive structure and intensity of broadband market, subdivided the target customers of broadband market scientifically and rationally, and then presented marketing strategies aim at fierce competition based on concluding the typical consumption character of each submarket.