The Research On The Development Of Modern Logistics Based On Enhancing The Urban Competitiveness

With the economic globalization and the rapid development of information technology, the areas of the acquisition of production material and marketing are expanding; social production, material circulation, trading and their methods of management are reforming. In accord with these, modern logistics, which is as a kind of advanced organization way and administrative skill, has been accepted deeply as the third profit source beyond material consume of reducing and raising labor productivity, and also play an important role in national economy and social development. The rapid development of modem logistics is important to optimize resource distribution, improve the environment of investment, advance the quality and benefit of economical circulation, and promote the competitiveness. Furthermore, to fasten rapid development of modern logistics conforms the tide of economical development in China, even in world. If one urban wants to realize leaping development and heighten its competitiveness, it must fasten the development of modem logistics.The article begins with the structure of urban competitiveness, and systemically analyzes the effect of modern logistics on the promotion of urban competitiveness. Through these analyses, it concludes that it is necessary for Harbin to build modem logistics. Secondly, it combines with the fact, analyzes the development actualities and the market requirement of logistics in Harbin. Then it studies the strengths, weaknesses, opportunity and threats of develop modern logistics in Harbin by SWOT method. Based on these, it concludes the strategic measure that change bad logistics condition in Harbin to adapt to the speed development of economic.