| With the rapid economic development and improvement of people's living standard, the increased nutrition and fit-keeping conscience provide favorable opportunity for the development of dairy industry. Dairy can offer people ideal foods with reasonable nutritional elements; but the rapid demand makes dairy industry face the unprecedented opportunity. Consumption pushes production and this is not only good for improving people's physical quality but also promote the development of a new industry. At the same time we must clearly realize that despite the rapid development of dairy producing industry and the forming of scale and large business group which can push other industry's development, there is still a big gap compared with foreign developed countries due to the weak foundation viewed from the whole industry. Therefore, studying such an industry's current developing condition and its trend, analyzing the behavior of the leading businesses, and proposing the future's managing strategy are of great practical significance.Industrial organization theories in industrial economics provide a whole theoretical frame for us to analyze an industry; market structure determining market behavior in Industrial organization theories and the theory of market behavior working against market structure have been proved by the practices of various industries; therefore, it is as effective in dairy producing industry.Given the close relationship among the higher and lower reaches of dairy producing industry, in studying the market structure and business behavior of our dairy industry traditional approach of studying only one industry is broken through and the core dairy producing industry of the dairy industrial chain is studied in the whole dairy industrial chain, which can better unveil the objective law of the industry's development and find a path for the business.This thesis starts from the end-dairy consumption of the dairy industry chain, and systematically analyzes the aggregate demand for the dairy products... |