The Guiding Function Of Eco-ethics In Tourist Behavior Norm

In tourism, people need to deal with a series of complex relationships, such as the relationship between man and nature, man and historic sites, the relationship between traveling companions, the physical and psychological relationship, and so on, and the ecol-ethics is the important norms to coordinate these relations. Our tourism industry's important role in national economic development can not be overlooked, but in the current status of tourism development existing many problems as destroy environment, influences the tourism sustainable development. There are many reasons, both reason in tourism development manager, but also reason in tourists. With the improving of human cognitive in tourism environmental, more and more people become increasingly concerned about the sustainable development of tourism. Sustainable tourism development eager for new concept of ecol-ethics and new concepts of eco-ethics will drive people onto the road of sustainable development of tourism, and it has a clear guiding function on reshaping of the new relationship between man and nature, and training human ecol-responsibility and eco-ethics to their future generations. This thesis starts with the point of eco-ethics, investigates the behaviors of tourists specifically.In the front, from five aspects summarizes the basis eco-ethics theory ,there are the concept of the ecological ethics, basic theoretical connotation, basic principles and moral conception system, ethics norms and the realization ways, the problems exists in our eco-ethics research. Then, from the bring forward of the sustainable tourism development problem, analyses the connotation, constraining factors of the sustainable development of tourism, draws a conclusion that tourism sustainable development need ecol-ethics which can standardize the tourists behavior. Begins with the domestic and foreign research on tourist behavior, research on the tourists protection behavior, elicits a conclusion that can improve the level of tourists behavior from adopting targeted measures. And then, finally, discusses on how to achieve the ecol-ethics norms' guiding role on tourist's behavior. Bring forward the basic principles of ecol-ethics used in tourists behavior norms, the function performance of ecol-ethics used in tourists behavior norms, and the way of achieve the ecol-ethics norms' guiding role on tourists behavior.