| At present, China Post is facing reform, and State Council request to speed up the establishment of postal savings bank. The development of Qianxinan post savings is faced with both opportunities and challenges。 At the dawn of reform, Strategic decision to be taken in pursuit of greater development is a problem worth pondering.In this article the organizing stucture, marketing environment, developing status and existing problems of Qianxinan postal saving office are detailedly introduced. Aiming at the Qianxinan postal saving office is facing and someone's strategic vision, on the basis of foreign financial success precedent, using the knowledge of strategic management and method of strategic analysis, the strategic programme design on developing Qianxinan postal savings are proposed before the detailed policies on the postal savings are put into practice: Based on the rural market, Continue using the resources of Qianxinan post office to be a civilian bank providing services for the civilian population; Through differences operations to meet the financial market; Through differences operations to improve market share; Through diversification to Change the revenue structure of a single situation;And he scientific human resources management system and the independent postal savings accounting system should be established soon.And the strategic programme implementation is presented.There is a pursuit of a combination of theoretical research and practical applications in this article, This article may be read by colleagues in Qianxinan postal savings office to discuss the developing strategy of postal financial industry. |
