Comparison On Business Strategy Of Shuanghui And Chundu

Chundu have being regarded as Chinese famous brands in a short time, but failed quickly. But Shuanghui have been established its leadership in meatpacking section. Shuanghui and Chundu have been attracting great attention for their different developments, the successes of Shuanghui and failure of Chundu can be resulted from several reasons, however the strategy management is the major one. This article compares the gains and losses of strategy determination and implementation in the development process of the two enterprises and also draws on the successes of Shuanghui and failure of Chundu. The purpose of this article is to provide useful references for their future development, as well as for the strategy management practice and development of other enterprises in the meatpacking section.In this article, By using development strategy, diversification, incorporation, enterprise acquisition, comparable analysis and case analysis, etc. are adopted for issue expatiation and analysis. By using observation method and interview method, compared the business...