Research On Marketing Strategy Of Key Account Of Shijiazhuang Branch Of China Netcom

In recent years, with the boosting of telecom system reform, Chinese telecom industry entered a more fierce competitive market. As a result, the value of Key Account emerges and it becomes the competing focus of all telecom operators. Facing to the sharp changing telecom market, the basic tenet of Shijiazhuang Netcom is the "market-oriented, customer-centralized and profit-aimed" purpose, among which, the number of customers is fundamental for a company to seek profits. How to do marketing well, especially the key Account marketing becomes a key factor to reach this final aim.At the first, the thesis states theory of key Account marketing and service marketing. The second, it analyzes the marketing circumstance and requirements characteristic of Key Account, deeply analyzes that company has both advantages and disadvantages, both in opportunities and stake and Key Account's requirements trend. The third, it points out existing problems of Key Account marketing in the company, which is the basis for the following arrangement of thought and solution of the problem. The fourth, it set up product, price, channel, promotion, people, physical evidence, process and check strategy. Each marketing strategy is on the basis of practice with strong counter and operation,...