Research On The Core Competition Of Shaanxi Heavy Duty Automobile Co.,Ltd

Along with our country's economics fast development, the High-way construction, in addition the northward rerouting of southern river, the transportation of the natural gas from the west to the east, the Olympic Games project and so on big projects are implemented, the heavy automobile productions by its the vital role which displays in these engineering projects, day by day receives national and society's value, the market demand also year by year grows. However, along with our country joins the World Trade Organization, the international heavy automobile companies enter our country's market gradually, this will cause the competition of the heavy automobile market to become more intense. The Shaanxi Heavy Duty Automobile CO.,LTD is one of the domestic large-scale heavy automobile production enterprises and has the certain competitive advantage at present, but Shaanxi Heavy Duty Automobile CO.,LTD is far away from the International Heavy Automobile Enterprises either in capital scale, sale income or sale profit etc.. The Shaanxi Heavy Duty Automobile CO.,LTD must process its core competition so that it can obtain competition advantage in the mature and drastic compete market. Therefore, base on the analytic in the KSF of the Heavy Duty Automobile Industry, the competition advantage and inferior have founded in this paper in order to provide science method for company's manage decision through the interior resource analyzed of Shaanxi Heavy Duty Automobile Co.,LTD.The paper uses the Dephi method to diagnoses in the KSF of the Heavy Duty Automobile Industry according to the Value Chain and KSF theory, and that educe the KSF of the Heavy Duty Automobile Industry which including Marketing Exploit ability, Human Resource management ability, Quality Control ability, Product Development and Technique Innovation ability and Total Cost Control ability. The Major succeed factor including production scale, informationlize level, manufacture ability, brand construct ability, marketing channel and network construct ability. Furthermore, a competition outline matrix method is used in this paper to synthesize evaluate Shaanxi Heavy Duty Automobile CO..LTD and it's major competitor in the market; and a surveyor's pole method is used in analyze the interior resource condition and core ability of the Shaanxi Heavy Duty Automobile CO.,LTD, and that appraise to the total level of the company's compete strength. Finally, it is considered that Shaanxi Heavy Duty Automobile CO.,LTD can advance it's core competition by accomplish the work of healthiness SCM, strength technique innovate, perfect the marketing system and enterprise's informationlize construction etc..The researches of this paper have the certain practical value to Shaanxi Heavy Duty Automobile CO..LTD in it's core competition management and cultivate, and can make reference role to the other Heavy Duty Automobile enterprises.