A Study On Chongqing Unicom 3g Marketing Channels

3G era, a huge opportunity to put people in front of all the China Unicom, how in the highly competitive market environment and take full advantage of 3G to bring competitive advantage to the survival and development of Chongqing Unicom will play a decisive role in the. The Chongqing Unicom for the current situation, how to build the advantages of 3G marketing channel for enterprises to contribute to sustainable competitiveness has become an important issue. Based on the theory of marketing channels, marketing channels of overseas 3G,3G marketing channels from analyzing the characteristics of, SWOT analysis method, the use of Chongqing Unicom status of marketing channels and found that channel system problems, and proposed Chongqing Unicom 3G optimization measures of marketing channels.