The Analysis Of Tencent Social Network Service Business Model

With the promotion of people life, the message becomes more and more important in the social. The distance between the people and internet get more and more short, even the partial field and people rely on internet in fact. The global internet users are growing at top speed, especially, is geometric increase rate in China. The requirement of people is more and more from internet not only browse information, but also discussion and exchange message. Under this environment, the decisive change were come up from internet, that is, from the single mode which is the information from the website to the period of web2.0 which the user share the information from Internet. Just base on this share, the fundamental change is happened, no matter in speed of information transmits or in diffusion velocity of interpersonal relationship, the users become the main drive. In this situation, the partial netizen are play on the platform of web2.0. They regard the share as their duty, until the network social being. As the diversification of netizen's life style, social network, it was inseparable between the network life and the real life. Now, social intercourse gets more and more attention in real life. The venture capital firm tender the olive branch to social network company frequently, which prove the social network have a high place in the internet field, and show its investment value. Till now, Social network profit model is still noncommittal in domestic market, however, the internet field business model are still in the period of exploration. So that, it is very worth of momentous significance to research social intercourse business modelThis essay includes 7 chapters. Including: introduction, which describes the background and significance of selected topic, the theory and methodology; Introduces the development in domestic and foreign; Introduces the general situation of Tencent Corporation and its SNS platform, which describes the development of the Tencent core IM(Instant message) service is success.SNS users are from IM users; Introduces the development of the Tencent SNS is better and better by its special operation model; Introduces the factor of SNS business model and tencent core business philosophy which is all for users and prove QQ farm is in accordance with the SNS business model. Introduces the opportunities and challenges of SNS market; At the last introduces, summed up the research content and looks into the future of SNS development.