Research Of Domestic Market Strategies Of The Yangzte River Cruise VC Company

The origin of Yangtze River cruise industry dates back to the end of 70's in the last century, After 30 years development through thick and thin, the former three gorges cruise market was oriented by westerner tourists. Because of financial crisis, the overseas market was shrunk drastically. In the opposite, with the rapid development of economy and the rising income and consumption, the demanding of taking luxury cruise boats by Chinese domestic tourists is getting stronger, Chinese are transforming the travel from sightseeing to the leisure vacation.As the earliest entrant of three gorges cruise industry, after 17 years development VC Company has became the leader and icon of this industry. But VC Company has faced a lot impacts from deferent aspects. Facing the new competition, how to increase the domestic marketing share, how to maintain its increasing, how to gain more merits in its segments, those the big concerns and issues are required focus from VC company.This thesis takes the current marketing strategies of VC Company as the basis, through the analysis of current cruise industry, comprehensively evaluating its core competitive strength and competitive strategies. To solve the existing problems, suggesting the VC Company to adopt new marketing strategies based on current situation.