An Empirical Study On The Factors Of Guangzhou Specialized Market Upgrades

With the rapid development of economy, the specialized market in Guangzhou will face greater opportunities and challenges, so studying on influence factors on the specialized market upgrade has important practical significance.Based on the previous research, this study targeted the specialized market in Guangzhou to analyze influence factors on the specialized market upgrade through the empirical research. Selected diamond model to build an index system on the specialized market upgrade, through validating and reconstructing the index system, build an AHP model of influence factors, and Selected AHP to obtain the weight of each influence factor.The results show that, influence factors on the specialized market upgrade mainly include the improvement of modern information level and the application of modern transaction means; the hardware of specialized market is not the key factor longer, which is the not same as the previous research. Under the background of the specialized market development in Guangzhou, this study shows that the industrial clusters situation and government policies are important influence factors on the specialized market upgrade. The logistics and distribution capacity, the urbanization level, the level of specialized market organization, management system, brand strategy, the legal rules and regulations also have different influences on the degree of specialized market upgrade.Finally, According to the results of this study, this study proposed the strategy to upgrade the specialized market in Guangzhou and offered the specialized market upgrade in Guangzhou a theoretical reference. At the same time, sum up the full text, summarize innovations and limitations of this study, and point out the future research directions.