The Strategy Research On China Export And Credit Insurance Corporation

Today, China is inevitably merged into the globalisation, lifting finance policy towards revolutions, and an open financial market on restructuring. The policy-oriented, financial institutes are having its model of drive come to a debate. As China's economy is continuing to structural reform thoroughly, a rapid growth of credit insurance business is robust, facing with strategic opportunities and challenges in its rising history. For a member of ECA's and the only state-owned insurance corporation in China, what is the future of Sinosure?By examining Sinosure's macro and market environment, internal sources and ability under a comprehensive SWOT analysis, we concludes overall from the development prospect that Sinosure is supposed to choose the SO strategy(i.e. the increasing development strategy) , to make use of sources and advantages, product innovation, service upgrading, rapid growth by seizing opportunities. In practice, Sinosure requires to accomplish it's purpose on the pedestal of"business for policy"with three sets of strategies: Integration, Golden, and Synergy.This study shows that Sinosure shall act to build the core competitiveness, to integrate sources and decompose targets, to continually improve the level of value chain management, to construct an effective info-comm platform, to maturate the incentive mechanism , to learn methods from other ECA's success, to develop Sinosure's culture in itself upcoiling integration advantages, and further to reinforce it's competency, execution and creativity. Moreover, as a financial institute with higher professional qualification, Sinosure needs to strengthen trainings for qualified workforce, and to motivate personnel at middle-high level for stability of organisation, in a way that the strategic goals are secured to be achieved.