A Case-Based Study Of Organizational Structure Reengineering Of Real Estate Companies

Time of writing in 2007 -2010 years, Chinese economy has been very tough situation during United States experienced financial crisis .from the macro side, China's foreign exchange reserves shrink, revenues decline, economic slowdown, export trade disruption; from the micro perspective, Chinese real economy is affected, a large number of small and medium enterprises are facing the real estate chain, a shortage of funds, and even bankruptcy situation, Facing the case,government adopt to a variety of macro-economic policies, after a year of hard work , the economy gradually be restored. How do real estate enterprises in a crisis, so that companies in an invincible position, often depend on their core competitiveness. Real estate enterprises, the core competitiveness is technical level, R & D capabilities, production capacity, management capacity, economic strength and corporate social responsibility degrees comprehensive embodiment. GD Real Estate Development Company by two decades of development, from a country belonged to the small business grow into a large-scale well-known listed companies in the business growth process, GD company has always adhere to the scientific attitude, and constantly reflect on, and constantly improve themselves in a variety of market environment, it can flourish. development in a variety of market environment The main object of study is : exploreimprovement plan of the GD's organizations. It mainly includes three parts: First, real estate development and general theory of organization. Elaborated on the meaning of real estate development, processes, and real estate characteristics of goods, but also analyzes the cotain of the real estate enterprise organizations Second, The writer conduct research and analysis.for GD corporate status and problems of the organization. Third, put forward GD corporate organizations to improve the program. Through real estate development, putting forward a plan of improving organizations organization theory, research, and business organizations .on the GD's status, the problems of analysis and study to find out the GD corporate the reasons of of organizational change, the reasons for the overall objectives and key agent for change, so as to come to adapt to new The situation calls for enterprise organizations to improve the program. The creation of this article aim to provide research and referenc for other domestic real estate development enterprise organizational change research and learn from the organization for the promotion development of the domestic real estate industry to make some contributions.