Study On The Corporate Culture In FAW-VW Based On Ideological And Political Work

Corporate culture is a modern enterprise management theory and management manner. It is an important management tool and spiritual strength to improve the comprehensive competitiveness of enterprises. Ideological and political work is the Party's fine traditions and political advantage, and this is a kind of ideological management with Chinese characteristics which has distinct political overtones. The fundamental purpose of Ideological and political work is to enhance staff's ideological and political quality; corporate culture and the ideological and political work are the two essential "software" of modern Chinese enterprises management. It furnishes a powerful spiritual motivation and intellectual support to enterprise development and efficient operation. Both of them have a specific meaning and content, at the same time employees are charged with mobilizing the enthusiasm in order to enhance economic efficiency, and to promote enterprise development tasks, which interwoven and promote each other.This paper proposed a point of view which is melting joint venture enterprise culture and the ideological and political work based on national conditions, culture, and in the interpretation of the meaning of ideological and political work with the guide of cultural development and ideological work.Corporate culture plays a special role of "glue" in dealing with the cultural difference in a joint venture between Chinese and Western and also in the formation of joint venture management consensus. It effectively promotes the ideological and political work and economic work of the organic combination of ideological and political work, which played a "Wending agent" role in it. It is a high degree of unity of enterprise development and human development, because the integration of corporate culture and ideological work is consistent with the actual situation of Chinese enterprises, and promote the healthy and continuous development of enterprises.Take FAW - Volkswagen for example, the author systematically described FAW– Volkswagen's construction of enterprise culture based on the ideological and political work, in order to achieve the integration of enterprise culture and the ideological and political work. Through the promotion of enterprise culture to enhance ideological and political ability to work systematically, and take root of corporate culture driven by ideological and political work. Meanwhile, the author proposed that when grasping corporate culture and the ideological and political work, we should avoid the "mismatch" state, which embodied that corporate culture is not equivalent to the ideological and political work. As a joint venture, enterprise culture needs to combine ideological and political work, finds out the right way in order to improve productivity, and promote production and management.The integration of corporate culture and ideological political work is a new topic, the research in this area which is immature need to strengthen and improve continuously, the theoretical work of the research should practice into work.