Research On The Marketing Tactics Of SHUA Fitness Equipment

With the improvement of living standard, solving problems of people eat, more and more attention to health and body beauty, coupled with the life and work of increasing pressure, resulting in more and more body is in a sub-health.Fitness for health, fitness for beauty, fitness for to make friends needs of growing up in a huge market demand natural spurred China fitness equipment industry development and rise quickly.Chinese fitness equipment industry in rapid development at the same time, some problems have become increasingly apparent. The technology sector, many enterprises still in imitation of the production phase, product development and technical innovation is obviously inadequate, recently for some time, swept through the global financial crisis is to allow all manufacturers to compete for limited market space and make the best of all, to fight for the survival, development and conspiracy to defraud. This phase also promote our fitness equipment industry market development and evolution, from the product as a starting point, to the seller requirements-centric producer-oriented traditional management concept, gradual to user needs, to meet the needs of users in production-centric market oriented modern management concept. This article is in such an environment gave written, want to be able to use MBA study period of theoretical knowledge, combined with market a line of practical experience and experience, on our fitness equipment industry in the development of an in-depth study and research, and on this basis, combined with SHUA (China) company operating environment and resources condition, on Shuhua brand fitness equipment of marketing strategies for objective analysis and research.This article is on the national fitness equipment market for the actual investigation of, and access to a number of related documents, author engaged in fitness equipment sales management work and experience, from the product life cycle analysis of China's fitness equipment industry and development approach, according to marketing research methods in product use PEST analysis tools, such as a detailed analysis of the SHUA brand fitness equipment is internal and external environment, and use a SWOT analysis on companies with market competitive ability, provides deep analysis and evaluation, and application of market segmentation on SHUA brand fitness equipment of the target market and user requirements for scientific, objective analysis, and again in time basis to classic 4P marketing theory, combined with their practical work experience and understanding of a the current fitness equipment market situation, suitable for SHUA brand fitness equipment market development of marketing strategies.This emphasis on theory and practice of medicine, having absorbed the marketing of new ideas and new ideas, creativity, and strive to be a licensing fitness equipment of Shuhua market development provides a set of scientific, objective, operative marketing strategy.