On The Application Of Chinese Traditional Culture In The Advertising Draft

The prosperity of real estate market makes real estate advertisements become more greatly prosperous. In recent years, real estate advertisements have many works which involved Chinese traditional culture factors into them. Those advertisements are profound, tension and strengthened. It has enabled public gained spiritual content and cultural identity from a deeper sense and higher levels.From the perspective of communication theories and advertising, it always has research on real estate copies that are many. In general, it has spread on the effect of advertisement and functional study. This article summarizes a new perspective. It attempt to analyze application and impact of the Chinese traditional culture in the real estate copywriter use from the perspective of cultures, and explore the effect of the Chinese traditional culture in modern culture of the review process and its development and the modern form of traditional culture to accept psychologically, to explore the traditional Chinese culture on contemporary life.Nowadays, I have real estate of the desk to collect, analyze information and analysis, a conclusion of property used in desk. That is no matter how many traditional cultural elements, its central message to deliver a central concept. That is ideal home. The convoluted widespread use of traditional culture as a coat is caught in the modern society, and the materialistic those circumstances, it is an ideal of "home". And it on the desk of the analysis found that the traditional culture.The second chapter revolves around the desk in the "landscapes" to explore the Chinese cultural traditions and human lives from the relationship between; the Chinese landscape cultural content, estate copy to this culture, this culture of the ideal home "the natural ties, etc. real estate advertisements use of traditional culture of the landscape of the affections, and finally gave people an impression: the ideal home, a poetic life, is inseparable from this!Chapter 3, china is the highest aesthetic natural landscape garden, to pursue harmony between humankind and nature, and so traditional landscape culture to become real estate copy of an important point of appeal to consumers, displaying a taste of the ideal home "space. This chapter on Chinese gardens and cultural connotations, and the Taoists and Confucianists and meanwhile, the relationship between the discussion focus on the desk is how to pass up the garden to convey the" cultural ideal. Chapter 4, the current real estate development from the ancient Chinese history and culture, traditions Geomantic omen and modern thought that the habitat of blending to, a man and man and man and nature, social and cultural integration of the house and look to the ideal home "is the core concept of delivery. This chapter deals with the desk in the basic philosophy of traditional Geomantic omen. On the basis of use it develops the traditional Chinese culture.