Empirical Study Of Tea Exporting Trade From China To Japan

China is the earliest discovery and tea tree using country, having an important role in tea production and trade all over the world. Japan is the first country planting Chinese tea. It's one of the main countries of tea production, exporting and consumption. However, Japan becomes an import country and relies on the international tea market day by day because of some reasons. Japan holds an important position in Chinese'tea export, Japan occupied the second rank in china's tea exporting since 2003, and at the same time China is the largest tea supplier of Japan. While along with the increasing of the tea planting countries and the development of scientific and technology, the competition is getting more and more intense in Japanese market, so there is an important theoretical and practical significance through deeply analyzing of tea exporting from China to Japan.This article first introduces the brief condition about the tea production and consumption of China and Japan as well as the present situation of the Sino-Japanese tea trade, and the research shows that the development of the Sino-Japanese tea trade has a well opportunity. Then we analyze the impact factors influencing the tea export from China to Japan, in this part we choose five variables such as the quantity of tea export from China to Japan, exchange rate between China and Japan, the price of Chinese tea, the quantity of import demanding in Japan and the price of the competitive country of each type, using co-integration test to exam the long-term stability of the correlative variables, and seeking the main factors which influence the tea export from China to Japan. The research indicates that as to every type tea, there is a long-term steady relationship between export amount of Chinese tea to exchange rate between China and Japan, the price of Chinese tea, the import amount of Japan, the price of competitive country. The retailed green tea mainly influenced by the exchange rate between China and Japan, the bulk green tea, retailed black tea and bulk black tea all mainly influenced by the quantity of import demanding of Japan. Followed by using cluster analysis and TOPSIS analysis to analyze the international competitiveness of Chinese tea in Japan, the conclusion shows that there is strong competitive power of Chinese tea in Japan, and the green tea ranks enormous market share, the competitive of retail black tea is weak relatively, the bulk black tea is more better. Finally the analysis of the influence of the international competitiveness about the Chinese tea shows that the output efficiency of Chinese tea has increased at the whole with an indefinite fluctuation and mild changing, the increasing extent of the international competitiveness is little. The technological advancement makes small contribution which indicated that the international competitiveness of Chinese tea is not high. The strength of the green trade barriers has negative influence to the international competitiveness. There are many shorts in brand and reputation of Chinese tea which influence the international competitiveness of Chinese tea.