Business Proposal Of Ecofallow Sight Seeing Area Of Cui Feng Mount

In recent years, with the fast development of domestic tourism, the North Qinling Mountains, City of Xi'an has gained new progress in aspects of infrastructure, service system construction, institutional innovation and so son. The construction pace is fastened in different tourist sites, which effectively propels the fast development of the tourist industry in North Qinling Mountains. Ecofallow Sight Seeing Area of Cui Feng Mount is the only way which must be passed when visiting Cui Feng Mount Forest Part in Shan'xi Province and it also acts as the north gate of forest park. The site is abundant with natural landscape resources in aspects of geographic environment, climatic attributes, tourist resources, agricultural and forest resource, geothermal resources, waterpower resources and so on. For this reason, the site is ideal for the development and utilization of spa resort, which has been taken as a project and listed as one of key development projects in the "12 5" planning of Zhouzhi County.Business proposal of Ecofallow Sight Seeing Area of Cui Feng Mount provides guidance for the project development carried out by Xi'an Cui Feng Mount Ecofallow Limited Company from aspects of product development, tourist market condition, project strategy, feasibility analysis, marketing strategy, risk and risk avoidance, financial forecast and so on.The institution responsible for the project construction is Xi'an Cui Feng Mount Ecofallow Limited Company which is established as a tourism development company under the background of domestic tourism development and the favorable developing trends in the North Qinling Mountains. Currently, the company is under registration and its operation site is located in the Nongling Village, Cui Feng Mount, Zhouzhi County, with a registered fund of 8.98 million Yuan. The overall strategy of project is "based on the Xi'an metropolis circle, build up a synthesis of hot spring and leisure". According to the project, we will construct a comprehensive tourism and vacation resort which integrates tourism, entertainment, accommodation, restaurants, conference, hot spring and massage, health promotion and cultural exhibition. The planning of project has integrated the domestic and foreign architectural feature and the modern community planning concept, with an aim to create a community whose functions involve ecological environment, tourism, entertainment and vocation, residence and so on. When constructed, with beautiful scenery and integrate functions, the holiday village will become one of best urban entertainment and vocation sites. The market positioning of project is on the vacation spender and tourists who live in Xi'an and surrounding areas and have medium and high income. By carrying out the strategies of "aiming at high-end consumer, explore common consumer and give consideration to bottom consumer" and by means of combinations of different projects inside the tourist side, the project will provide tourism products of different levels with varied emphasis, explore the maximum potential of target consumers and realize the company's management objective.Moreover, directed at the possible market risk and operational risk the company may face in the future development, we also raised corresponding strategies.The aggregate investment of project is 116,424,200 Yuan. The company's means of financing contains the direct investment of share holder and bank loans, among which Xi'an Cui Feng Mount Ecofallow Limited Company has collected fund of 59,424,200 Yuan and gotten a loan of 570,000 Yuan from bank. The aggregate rate of return on investment of project is 17.15%, with a static payback time of 9 years.The project has a promising market and objective profitability. We have reason to believe, with our effort, Ecofallow Sight Seeing Area of Cui Feng Mount will have a bright future.