Business Proposal Of Shanghai Juhui Science And Technology Consulting Co.Ltd.

At present,there is a great demand for development of technical advisory services and technology intermediary service in the field of plastic products in the Yangtze River Delta region.Meanwhile,there is a large number of research institutes and scientific research personnel engaged in the field of plastic research,but practitioners engaged in plastic research consultation are still relatively small because researchers in scientific research institutions do not understand the market and what technology is needed on the market partly due to the lack of information.It would be extremely beneficial to the technology providers and demanders if we bridge the two sides,and also we can make profits in the process.Under this background,we set up the Shanghai Juhui Science and Technology Consulting Co.Ltd.(Referred to as: Juhui Company)that is a science and technology consulting company which devoted to become a solution provider and Technology intermediary service providers in the field of plastic products.Its main business will include technical advisory services and technology intermediary service,targeting small and medium-sized plastic products enterprise and research institutes in the field of plastic research at the Yangtze River Delta region.Juhui Company's core competitiveness comes from its entrepreneurial team which all members have rich experience in related field and control some channel resources.Therefore,Juhui Company can provide high-quality,reliable service to customers,and promote the development of small and medium-sized plastic products enterprise in the Yangtze River Delta region by put up an invisible bridge between the technology providers and demanders in the plastic products area.As one of the founding member of the company,the author has analyzed the marketing environment of Juhui Company and determined its market strategy and operation plan after researching related literature both in the domestic and foreign consulting service industry as well as applying the Porter five force model and SWOT analysis tool in market survey.At the same time,the author has developed corresponding response measure for possible risks which may encounter in the course of operation.Finally,based on the analysis of Juhui company financial plan,it can be concluded that Juhui Company will have a high level of profitability,and can safely survive the dangerous start-up phase which in turn achieve sustainable development.