Research On Product Innovation Of Marine Insurance In Mainland China

From 1978,China has gone more than 30 years,since China put the policy of reform and opening into effect.Our country is going to further expand the scope of its opened-up areas,when our country has met the Belt and Road and Free Trade Zone,an excellent development opportunities.The implementation of two major national strategy for the international marine center construction brings us new challenges and opportunities,and demands higher requirements for marine insurance.Although our country's marine insurance premium income ranked second in the world at present,but compared with marine insurance products and development environment of developed countries,we still have a long way to go.Through analyzing development of UK and Singapore marine insurance market,we get a conclusion:marine insurance talents,legal environment,and product innovation have a great contribution to create a good soft environment.this paper also analyzes the market situation of our country marine insurance,finds the problems existing in the marine insurance market.the marine insurance products of our country are homogeneous seriously,the development of insurance type are not balanced,the competition in low-end products is vicious,high-end products are lack of innovation.In this background,this paper discusses marine insurance product innovation.In view of above problems,this paper comes up with three directions of products innovation,focusing on the needs of shipping industry new technology development to innovate marine insurance products,the consumption demand and economic forms and the "The Belt and Road strategy" to innovate marine insurance products.According to the problem that we faced with in innovating marine insurance product.This paper puts forward the overall path of marine insurance product innovation,including target orientation and path selection.