| Property management has been closely connected with people's daily life and work. Through the investigation, the authoress has discovered that, due to omissions and faults, the satisfaction of property service is not so well to the public. Applying the theory of image renovation and crisis spreading in the public relationship, the authoress puts up the relative strategy to improve the current situation of Property Management Corporation.The authoress thinks that the work of image renovation should be started to the point of analyzing the inadequate management in the past work, and to repair and smooth the faults timely so as to avoid the crisis upwards. At the same time, the public can realize the reputation of Property management corporation better.On this basis, the crisis is turned to be changed and the work of renovation is meaningful.The authoress concludes the specific forms, harms and reasons of image crisis for Property Management Corporation. According to different subjects of public relationship and key points on image crisis of Property Management Corporation, the authoress puts up the internal and external strategy to smooth and repair the reputation. For internal strategy, it. is mentioned to set up the department of public relationship and paid much attention to train of employees, of course, the aim is to enhance the consciousness of public relationship for the all-member of corporation, to confirm the external strategy in reality restoring perfectly the image of Property Management Corporation. |
