Cameroon Consumers' Attitudes Towards "Made In China" Products

This thesis presents the result of a survey of Cameroon consumers'attitude towards "made in China" products. The objective of this study is to to learn the nature of the attitudes of consumers towards Chinese products and associated marketing tactics practiced by major made-in-China products suppliers in Cameroon market, a promising developing country.The study focuses on the questions of the sources of information in evaluating products; the evaluation of specific product dimensions by Cameroon consumers; and consumers'assessment of different product categories from The survey conducted in Cameroon in which 217 responses were obtained, reports indicates a positive attitudinal response to the Chinese made products mostly in terms of price, packaging, and of design of the products that are rated highly. But other attributes like quality, durability or product language remain so far from their expectations. so as the Chinese made products tend to be selected for only circumstances, clothes and shoes,suitcases and bags, or toys found to be the most purchased Chinese products. Moreover the main product source information was found through the world of mouth, the point of sale advertisement or promotion.The study proposes several solutions in 4 main points:the first point is the product. What has to be done here is to translate the product language into intelligible language for Cameroon, enhance and guarantee the product quality, increase Chinese products categories in the market, develop Chinese trade marks or brand representative in the local market. The second point is that of price. Here it's to make the appropriate price for the products in the market. The third point is the promotion; here suppliers should avert the Chinese made products through local medias or sponsor in sport or cultural activities, and break up the language barriers with customers. For the fourth point-the place-the Chinese made products should be represented at least in the 10 main regions of Cameroon, and the specialization in supplying a specific range or category of product will facilitate the implementation of after sale service.