Research On The Factors Affecting Consumers' Willingness To Remanufactured Products

The implementation of green manufacturing is a strategic task and strategic focus to achieve manufacturing power.It requires efficient recycling of resources.The remanufacturing industry should be vigorously developed to realize high-end remanufacturing and intelligent remanufacturing.At present,the remanufacturing industry is faced with many problems and challenges.There are few theoretical researches on remanufactured products.The research of product market consumption is insufficient.This paper takes remanufactured products as the research object to explore consumers' consumption intention.Firstly,from the perspective of consumers,the consumer behavior,marketing,psychology and other theories are used.We analyzed the consumer's consumption intention.Second,proposed the influence of consumption stimulating and consumers' innovation.On the basis of Howard-Sheth model,Diffusion of Innovations theory and Consumer Behavior theory,the theoretical model is established.Thirdly,factors influencing consumption intention are proposed from both internal and external perspectives.External consumption stimulation includes product advantage,social norms,enterprise promotion and policy promotion.Internal consumer innovativeness includes cognition innovation and perception innovation.Analyze the impact of these factors on consumer attitudes and consumers' willingness.The questionnaire of this paper was designed by referring to the previous mature scale.We collected data and performed data analysis to verify whether the model path is valid.In this paper,SPSS22.0 and AMOS22.0 were used to make an empirical analysis of 360 data collected,and the findings were as follows: Consumer attitudes are influenced by consumption stimulation and consumer innovativeness,and significantly influences consumers' willingness.Based on the research conclusions,we put forward suggestions to relevant enterprises and governments.