| The real estate industry is developing with a high speed, and the specializations of industry chain are also clearer. The real estate market needs more professional service from intermediary service enterprises because of the complexity in contents and forms. Therefore, the real estate intermediary industry is being gradually developed. Dalian HaoWangJiao building brokers Co., LTD. is the one of the advantage company in intermediary service industry. The company obtained the customer affirmation depending on the high quality information and high quality professional services. But, there are some difficulties in its marketing process, such as competition pressure, sales of big differences, the imperfect business process management and so on.This paper relies on marketing related theories and the existing research results, for instance, SWOT, subdivision market analysis, target markets decisions. And detailed analyses that what the enterprise in the macroscopic level and in the micro level faces. On this basis, this paper confirms Strategic objectives, "to the high-end market as the main body, the middle and low-end market preferential supported". On the basis of analyzing the existing situation, the company has worked out comprehensive marketing strategy, matching the strategic in product, price, place and promotion. Meanwhile, highlight the industrial chain marketing development strategy. Finally, proposes enterprise culture construction, organizational function perfection, business process optimization and a series of improvement measures, to ensure the enterprise marketing strategy can effectively realized.This paper hopes that through the research on Dalian HaoWangJiao building brokers Co., LTD. puts forward the corresponding marketing strategy and safeguard measures, which can guide the company of practical operation process and improve the company's marketing management. More important is to propose the experience as references for other houses intermediary company. |
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