The Study On The Development Strategy Of The Intermediary Business In Bank Of Dalian

With the RMB deposit and lending rates market-oriented reforms and the gradual opening up of China’s financial sector,foreign banks have settled in China, commercial banks rely solely on the interest differential of the traditional profit model between deposit loans has been a great impact, and low cost, high yield business is taken seriously. Intermediary business not only brings profit but also can directly affect customer satisfaction with services and help maintain customer loyalty. Therefore, the urban banks intermediate business, and establish their own core competitiveness, is the future direction of urban commercial banks, have important practical reference.This paper selects the Bank of Dalian as the research object,taking a combination of theory and practice, comparative analysis of the research methods. Thesis is divided into four parts: The first chapter introduces the research status preface paper background, significance, review of intermediary business at home and abroad, puts forward the research ideas and technology roadmap. The second chapter analyzes intermediate business development and problems and causes of Bank of Dalian, in defining the concept and characteristics of intermediate business, based on the combination of the type and status of Dalian Bank intermediate business income products that Dalian banking intermediary business development problems are mainly reflected in:intermediate business subordination of ideas, high homogeneity, lack of innovative products and brand influence, enhance their e-banking products and other advantages. Analysis of the reason is that increasingly competition,maketing means backward,the backward technology, regulation of intermediary business and the demand for professional talents guarantee. The third chapter analyzes the development environment of Dalian Bank of intermediary business. Including national political and economic environment, the industry and the competitive environment in Dalian bank’s internal business environment, seeking competitive advantages and disadvantages. Chapter IV proposes specific intermediary business development strategy. In the middle of a clear business development orientation and objectives on the basis of seeking common ground innovative strategies proposed intermediate business products, differentiated customer marketing strategy, as well as intermediate business risk management and personnel training of security policy, helping to improve the competitive advantage of Bank of Dalian Intermediate Business.