Tourism Planningof Recreational Belt Around Chongqing City

With the rise of public leisure tourism market, recreational belt around metropolis gradually become urban residents'holiday hot spots because it contains rich tourist resources, convenient traffic condition and low cost, and it also has become an important piece of urban tourism territory. The tourism of the recreational belt around the Chongqing city is just in the starting phase, not yet formed corresponding economy effect.Similarly, in recent years tourism planning plays an increasingly important role in tourism development, however, the relevant research of tourism planning has just started, lagging of boom of domestic tourism in China. Basing on Chongqing's current tourism development situation and problems exist, the author gives an planning research of recreational belt around Chongqing city from the market angle in this paper. Through launching a series of planning strategies of recreational belt around Chongqing city, the author tries to transfer its tourism resources superiority into economic advantage to promote the overall strength of recreational belt around the city of Chongqing and therefore to provide scientific basis for the development of tourism industry.This article reviewed the domestic and foreign research situation of a recreational belt first. Then the author expounds the theoretical basis of tourism planning recreational belt basing on location theory, regional economic theory, tourist marketing theory, competition and cooperation of different space theory.On the base of study of current Chongqing city's tourism development and problems, the author makes the scope limits,tourism resource qualitative and quantitative evaluation and tourists' market behavior for supporting the SWOT analysis of planning recreational belt around Chongqing city.After proposing the strategic target of tourism development of Chongqing city, the author provides an overall planning strategy for developing recreational belt around the Chongqing city, including recreational function, tourism image, tourism brand planning, etc.; And based on the overall planning recreational belt around the city of Chongqing, he discusses the overall planning principles, tourism development subject, tourism development mode. At last, this paper proposes marketing planning for building recreational belt around the city of Chongqing and other related project tourism planning measures.