Zhou Shan Islands Tourism Marketing Strategy Research And Implementation

As a new theory of tourism marketing, tourism destination marketing is the area of tourism and travel-related businesses, organizations, attractions such as the overall market. Marketing theory combined with local conditions for tourism marketing is the focus of future tourism destination marketing.Now travels the profession to compete has competed from the tradition Tourist business transforms into the traveling destination overall strength competition. Therefore, in the continued development of globalization today, a city to local tourism development is inseparable from successful tourism destination marketing efforts. Zhoushan is the famous tourist city. As a marine tourism destination, its development of the tourism industry faces numerous challenges and opportunities, require scientific and effective marketing strategies for guidance. This article through research present situation of tourism in Zhoushan Islands, found the Zhoushan Islands tourism destination marketing problems and deficiencies in the process, made for the Zhoushan Islands tourism destination marketing strategy. The hope through the research which does to this article, can travel for the Zhoushan islands the marketing to implement certain promoter action and to refer to the significance in the future. Article from the five main areas of the Zhoushan Islands tourism destination marketing strategies for research and Exposition, which contains both explained the theory of tourism marketing, tourism marketing strategy also include actual。...