Investigation On Tourism Service Innovation In Shanxi

With the gradually increasing of proportion of service industry in GDP, the communitygives greater attention to the study about service industry and service innovation.The studyabout service innovation in abroad has a history of more than 30 years. However, in domestic,it is still in a stage of spreading.Tourism, as a service industry with rapid development,whoseindustries have a high relation,whose employment propulsion is strong,whose potential ofconsuming is large, has become a important industry of the development of national economy.Consequently, it has important actual significance for the investigation on service innovationin tourism.On the basis of the research of the international and domestic service innovation,thepaper finding its research direction.Firstly, this paper carried out a summarizing statement ofdomestic and foreign from the innovation theories,service innovation theories, tourism serviceinnovation theories and the status quo of innovation investigation.Secondly,it defined theconcept of the related theory of service, service industry and service innovation, and discussedthe relation on innovation driving, innovation obstacles and innovation resource input whichis the main factors that impact innovation activities,and studied the influence innovationactivities on innovation performance.It had a brush to specific impact indicators of eachvariable innovation,and put forward the theoretical models on the basis of it, and made a briefexplanation on analysis methods used in model verification process.Thirdly,this paper carriedout empirical analysis on the presumption theoretical models proposed,chose the relatedenterprises of tourism industry of eleven prefectures in Shanxi province as investigationobject, chose the relevant staff in tourism of various prefectures in Shanxi province as the datasource, and established structural equation model of factors influencing of service innovation activities by using SPSS17.0 and AMOS7.0 statistical software, and carried out statisticalinspection,and drew the main conclusion,that is, innovation driving, innovation resource inputhad a positive impact on innovation activities, innovation obstacles had a negative impact oninnovation activities.At the same time, innovation activities had a positive impact oninnovation performance.Finally,it put forward the countermeasures and suggestions onenhancing innovation activities, for example, formulating practical service innovation strategy,strengthening the innovative resource input, making efforts to overcome innovation obstacles,promoting pushing role of innovation driving,active service innovation activity as a way toimprove the enterprise performance,the government strengthening the support of the tourismindustry, creating the right environment for the industry.