Research On The Brand Development Of Shanxi Exhibition

Exhibition industry is high profitable, non-polluting industries. It has high economic and social benefits. Shanxi Province, located east and west, north and south straight, has strong basic industry, rich tourism resources, mineral resources and profound culture. It also has a strong market potential for investment and good conditions for exhibition development. Brand is the soul of industry development. The brand development of exhibition is the inevitable trend of the exhibition industry. Study on Shanxi exhibition brand development can not only exchange the staff, capital, technology, product in Shanxi Province, but also promote the comprehensive economic, social development of Shanxi Province and can greatly facilitate the production and circulation of information from outside. This will realize the optimization and integration of social resources and ultimately reach a virtuous circle of overall development of Shanxi Province.Through documentary analysis of domestic exhibition brands, this paper defines the concept of exhibition brand, summarizes the latest developments of domestic exhibition brand. By PEST analysis, it analyses Shanxi exhibition brand development environment. It also studies the development status, existing problems of Shanxi exhibition brand and the underlying causes. Finally, the paper puts forward some suggestions and countermeasures of Shanxi exhibition brand development.The results of this study are helpful to a certain extent to improve the competitiveness of the Shanxi exhibition brand. Meanwhile, it can promote the development of Shanxi exhibition industry. It will make the exhibition industry become a new driving force of Shanxi economic growth and contribute to the transformation of Shanxi province comprehensively .