The Research Of Shanxi Exhibition Situation And Development Strategy

With the economic development, exhibition as a new kind of third industry involves more and more sorts. Starting from the middle of last year, various kinds of exhibitions have been organized in Shanxi Province, which makes us got a better understanding and expectations for the level of development of Shanxi Exhibition. As one of the six provinces in central China, Shanxi has many special advantages in developing exhibition, e.g. geography, history, culture and other aspects. What’s more, in recent years, the development of Shanxi exhibition is indeed in full swing, such as the Sixth Central Trade Fair, Taiyuan Qingxu vinegar Cultural Festival, North Fair, the world’s first new Jin Merchants General Assembly, they made a lot of progress and achievements. However, there is still a wide gap between Shanxi and some long history, experienced, developed cities, like Beijing, Shanghai, Qingdao, Dalian and other places, Shanxi can do better in this field.This paper is written connected with the development and present situation of Shanxi exhibition communication, use Communication5w factor and other communication science knowledge, e.g. literature analysis, case study method, compared to other research methods to analysis Shanxi Province exhibition systematically. Then we can find the bottleneck restricting the development of Shanxi exhibition and summaries the issues. At last, this paper makes several scientific and reasonable predictions and opinions in order to better promote the development of Shanxi Province exhibition, wish exhibition can make a more prominent contribution to improve the image of the city in Shanxi Province and speed up economic development.The full text is divided into three main parts to complete the study:In first part, this paper combines Shanxi exhibition communication with the development of China’s exhibition context to sort out Shanxi exhibition communication history, by chronological order naturally transit to the status analysis. Then give a comprehensive summary of Shanxi Province exhibition, from the beginning, development and previous status.Then, based on the first part to identify the main problems in the exhibition spread and inadequacies of Shanxi province, for example, the low degree of application of scientific and technological elements, and organizing exhibitions reputation, and so on. Then this paper gives a detailed comparison with cities which have held many times, formed scale successful exhibition. At last, this paper sums up a number of problems and reasons about Shanxi exhibition communication.At last, based on the specific problems in Shanxi province, this paper sums some close strategies, such as, government policy, technology, personnel and other multi-angle solutions, have a best prospect for Shanxi Exhibition future development trend.