The Strategy Risk Management For The Real Estate Companies Based On The Comprehensive Risk Management Framework

Based on the Enterprise risk management framework, this study analysed the strategic risk management of real estste. Existing researches on the definition of strategic risk management are differences between each other, mainly in the risk for strategic decision-making or the risk for strategic itself. Based on the review of the literature and understanding of the strategic risks, this study considered that the risk should be the strategy itself. This theoretical framework based on the description of strategic management, consider that the strategic risk management made the whole stage, the whole process of definition, which covers strategy development, implementation of the adjustment of the whole stage and COSO risk management framework based on the entire process. For the political and economic policy environment in recent years is changed time by time, the real estate industry has been unprecedented challenges. The extensive management no longer apply, companies must consider the strategic goals and positioning. Therefore, at this stage, the real estate business management research has important practical significance. This article focuses on the real estate business. The characteristics of the real estate business are mainly about three methods of identification of risk factors, including environmental scanning, self-assessment method and process analysis. This paper presents the analysis of the internal control environment. Based on the risk of path analysis, four strategic risk are summarized:that "absence" risk, "Not match" risk, "deviation" risk and "lag" risk.