A Studying On Identification, Evaluation And Control Of Real Estate Development Enterprise Strategic Risk

As China's real estate industry in the advancement of the national economy, real estate development company also will develop and grow, on the status and role of the national economy and the impact on people's growing material. But the 21st century, the environmental change significantly faster: China is facing macro-control policy, consumer demand, market supply and demand aspects of the changing, Foreign large-scale real estate development enterprises enter China's market, real estate development enterprises about the external environment heighten uncertainty. However, changing environment in the extreme, china's real estate development enterprises of strategic management of change is not enough, most corporate strategy development present rigid, enterprises tend to lose the competitive advantage, lead to the risk of corporate strategy. Then, how to prevent and control the risk of real estate development business strategy, deepen the strategic management level, become a real estate development enterprises facing problems. Flexible strategy is set for the enterprise disposal complex, dynamic, changing, unpredictable external environment. The paper study real estate development enterprises to identify, evaluate and control based on flexible strategy perspective.The paper begins from the definition of the concept of corporate strategic risks and real estate development enterprise strategic risk, then, analyzes real estate development enterprise elements of strategic risk based on range of flexible strategies, and studies the risk of real estate development business strategy formation mechanism, researches the identification the causes of the risk of real estate development strategy, the identification of type of real estate development company, and the identification methodology of real estate development enterprise strategic risk; after that, offering the principles of strategic risk index system based on flexible strategy perspective, and building real estate development enterprise strategic risk evaluation index system based on flexible measurement system, and offering the evaluation method of real estate development enterprise strategic risk based on the flexible strategy perspective though currently analysis of strategic risk assessment; Final, though studying strategic risk control system, offering the control method of real estate development strategic risk based on real estate development enterprise strategic risk assessment results, flexible strategy implementation model and flexible integrated management strategy.