Developping Strategies Of Postalsavings Bank Of China

At present, China is undergoing economic restructuring and transformation of the developing mode. Facing a significant change in the environment and the increasingly competitive market situation, banks in China also need to make adjustment. And the postal savings bank of China as a bank has its own characteristics, also need to strengthen the strategic management, the implement the practical strategy.In addition to the general characteristics of commercial banks, the postal savings bank has also its own special characteristics, which makes its strategic choice a little particularity. The strategies of the postal savings bank of China should not only follow the international experience of other countries but also reflect and fit the development of the special requirements of China's situation. This asks the postal savings bank of China to identify its strategy from take into account of and combining the foreign experience with its special situations. Chinese Therefore, in this paper, I based on the Chinese situation, based on the current development of the postal savings bank of China, sort of and make analyze of its current strategy.I described the structure and details of strategies of Postal Savings Bank China including a series of aspects the overall strategy, such as brand strategy, marketing strategy, market positioning strategy and cooperation strategy.At last point out the further developing directions through clarifying the strategy of the postal savings bank of China. Further more, I also pointed out the corresponding adjustment in the future that the Postal Savings Bank of China should pay attention to.