Research On HF Corporate Financial Strategy From The Perspective Of Life Cycle

The financial strategy is based on the premise that the company comprehensively considers the internal and external environment,in order to improve its financial competitive advantage,from the overall point of view,the company seeks effective use and balanced distribution for funds,finally,for promoting the realization of the company’s overall development goals.The financial strategy has a far-reaching significance for the rational planning of company’s funds、the use of company’s operating funds and long-term sustainable development.Based on the perspective of the company’s life cycle,combined with the analysis of environmental factors,through scientific methods to judge which life cycle stage the company is on.Combined with the current situation of strategy to find out the current stage company’s shortcomings,to promote it to stand in the overall perspective of accurate positioning for itself to develop a more reasonable financial strategy.It will be helpful for companies in each stage of the life cycle to have long and full development,better to achieve strategic goals.With the continuous development of China’s economy,although the growth rate of China’s GDP slows down,the overall economy is getting better.In addition to the rapid development of domestic market consumption,the real business keeps recovering.However,focusing on the overall business situation of China is mixed blessing.With the economic recovery,competitions among businesses have gradually intensified.In such a case,this article refers to the financial data of HF company from 2014 to 2018.It is necessary to formulate a more suitable and more sustainable financial strategy for HF company according to which life cycle stage it is on.Firstly,this article introduces the life cycle theory and financial strategy theory.Then,after combining these two theories,this article thinks that companies in different life cycle stages should choose their corresponding financial strategies for HF company to choose the suitable strategy.On the basis of the theory,the article introduces the specific operating situation of HF company,analyzes the external and internal environment faced by the company,and the advantages and disadvantages,opportunities and threats of the company.Based on the above comprehensive analysis,combined with the specific financial data of HF company,using cash flow combination method and income-based division method to judge which life cycle stage HF company is on,and analyze the current status of financing,investment and profit distribution strategy.Evaluate and raise the issue of the three aspects of the financial strategy.Finally,according to the problems existing in HF company strategy,it is recommended that the company formulate its strategic goals and strategies in line withits own development,which is of great significance to the sustainable development of HF company.Through research and analysis,this article concludes that HF company has entered the growth stage of the life cycle,it should implement diversified financial strategies.In terms of fundraising,it should flexibly use multiple financing methods,open up financing channels,and strengthen budget management as much as possible.In terms of investment,the company should increase investment and make reasonable predictions on the scale of investment;in terms of profit distribution,it mainly promotes employee satisfaction through distribution,and motivates employees.Through the above ways,HF company can achieve long-term and stable development.