Study On The Effect Of Entrepreneur Traits On Entrepreneurial Orientation: Environmental Uncertainty As Moderator Variables

The process of globalization, the rapid development of China's economy has entered a crucial period of economic restructuring, corporate external political, social and market environment, there was great uncertainty, which requires the entrepreneur to quickly identify the environment changes in the opportunities and threats and respond quickly to make the business a sustainable competitive advantage. Changes in the environment and the threat of emerging opportunities, entrepreneurs should seize it decisively to open up new markets and business development of new products and technologies. Many scholars of this industry entrepreneurs called the company business, it is the business value of new growth point of access to a strategic way.Research scholars in entrepreneurship theory, they found a problem: Some companies will seize the opportunity to achieve sustained market competitiveness, while some companies can not. After further research, this is the senior business leaders and entrepreneurs who own qualities of a great relationship. Therefore, in the case of environmental uncertainty, the entrepreneur characteristics and entrepreneurial orientation relationship is gradually becoming a key area of research scholars. This is the purpose of this study and direction.Characteristics of entrepreneurs in the study area, distinguished scholars had the traits of business attributable to the scope of psychology, the psychology applied to business research, the study also provides a new business direction. Entrepreneurial initiative and entrepreneurial behavior trait is the psychological factor, the two are complementary and indispensable, a key to the success of entrepreneurial behavior is whether entrepreneurship has its own inherent characteristics and social resources with the outside world. It can be seen in the characteristics of entrepreneurs the importance of entrepreneurial activity.Mcclelland(1983) the characteristics of entrepreneurs into three dimensions: locus of control, achievement needs and risk preference. Miller and Toulouse (1986) found to have more entrepreneurs to control the source of energy for more product innovation, to have a broader vision of the future and the company faced with a complex environment, to take more effective action. Carland et al. (1989) that entrepreneurs need to have success in favor of market-oriented strategies and proactive decision-making process. Begley and Boyd (1987) that entrepreneurs in the creation and management of enterprises to bear the enormous risks.Miller (1983) that the entrepreneurial oriented companies should continue to develop new products and services, opening up new market opportunities, competitors must first take measures to let unable to fight back, and in this process to take a risk. When business enterprises in the company mainly earlier mobility, innovation and risk taking of the. Business-oriented needs of entrepreneurs to use their own characteristics play a role in the case of uncertainty in the environment, this role will be even greater. This need to solve the problem is: There are different environments, the role of entrepreneurs in the business-oriented features will be how kind of different? Entrepreneurial activities which require the entrepreneur should have the qualities to initiate it?Theoretical framework of this paper is to study the basis of a large number of literature proposed by the main environmental uncertainty on entrepreneurial traits and the relationship between the impact of entrepreneurial orientation. Rapid economic development in China today, foreign venture theory, but still there are many relative shortcomings, this paper, the company's business, entrepreneur characteristics, entrepreneurial orientation and environmental uncertainty theories, in this based on the hypothesis put forward six, according to Maturity Scale foreign SMEs in northeast China between the data collection, the final results verify the assumption that all the establishment of 6.The survey mainly by small and medium enterprises to fill senior leadership, the paper issued a total of 400 questionnaires and collected 258 response rate was 64.5%, 210 valid questionnaires were fully consistent with the standard questionnaire. Scale Select Scale from the maturity of the foreign in terms of reliability and validity for small and medium enterprises in northeast China's reality.By using regression analysis to verify the entrepreneurial qualities of the three dimensions of the relationship between entrepreneurial orientation, analysis of data show that the three dimensions of entrepreneurial characteristics on the entrepreneurial orientation has a positive effect, if fully established. Entrepreneurs can continue to improve their own quality control source, need for achievement and risk tendency to strengthen the training, so that they can grasp the business of entrepreneurial orientation.This study further regulation of environmental uncertainty, the use of hierarchical regression analysis verified the environmental uncertainty on entrepreneurial traits and entrepreneurial orientation and regulation of the path between the regulatory role. Analysis data show that in the case of environmental uncertainty, the entrepreneur of the three dimensions of influence on a greater entrepreneurial orientation, environmental uncertainty and thus prove a regulatory role. We study the adjustment path of environmental uncertainty, environmental uncertainty will be divided into relatively high environmental uncertainty and relatively low uncertainty of environment groups, and then use regression analysis in the two groups, respectively entrepreneurs to do the three dimensions of entrepreneurial orientation. The results showed that a relatively high environmental uncertainty in the case of three dimensions, the entrepreneur's positive influence on a greater entrepreneurial orientation. In this analysis, based on the assumption that all 6 of this article can be verified.