Optimization Study On The Real Estate Project Management

Nowadays, as the house price rising, the real estate industry is now the focus of the government macroeconomic control. And thus, the developing costs including land purchase and construction materials are rising rapidly. With the influence of international finance crisis, and the pressure from the market competition and government macro policies, the effective management in the real estate projects is the key to the sound and sustainable development of the real estate firms for the margin target. There are various factors that have impact on the project expenditures due to the long development cycle and vast investment funds, and the difficulty in management and coordination. The writing, taking a specific project as example for studying, with the project management theory analysis, makes some achievements.Project management structure is the guarantee for the project management, and as well, acts as the basis for task division and the implementation of the management. In traditional real estate firm, the pyramid structure has been easily seen for years. This arouses many problems like poor communication and poor coordination in-between the business departments, and low efficiency, and at the end the failure of the project management target. With the application of the project management structure and the matrix structure, great improvement may be available.In the investigation, it observes that many firms are just busy in project hunting, starting and constructing, but always deferral in handing over, and poor in margin. The point here is lack of complete planning system, and strict supervision system to secure.Sticking to the problems above-mentioned, it analyses the key knots in the project management in the project developing procedures, with the project management theory. The real estate management strategy is addressed in three aspects:1. the adoption of the project management structure as the frame; 2. management with planning; 3. strict supervision.This writing, taking project x as example, focusing on the real estate project practice, on the basis of the project target, concept and technical features of the project x, analyses on the frame structure of the project, planning and device, progress, quality control, cost, risk in process with the project management theory, to secure the success of the project.