Buy Back Contract Based On Quality Effort Of Supply Chain In E-market

In a highly information-oriented stage, supply chain management as the symbol of a management age brought us not only a new management tools, more importantly, but also brings the process approach of the latest management idea and re-planning, design and optimization of business. Supply chain management has become one of the major modern enterprise management mode, and the hot issues of international business management theory and practical application recently. In supply chain management model, the competitiveness of enterprises is no longer a competition between individual enterprises, but the enterprises where competition between supply chains. The most competitive supply chain can not only provide quality products, which at a reasonable cost to enter the market, but also with management capabilities of the coordination of relations between members of supply chain. Management thinking of "Horizontal integration" as the primary means to improve the competitiveness of enterprises, supply chain is even more forward with the information technology and continuous development of e-commerce, the information technology revolution makes supply chain management realize a significantly leap.The main content of this article revolves around buyback contract, the quality effort contract and the theory of e-commerce. Mainly describe in the buyback contract with a single supplier supply a single product to a single retailer, because the join of the quality effort contract, improve the buy back contract in supply chain, Build the corresponding model and analysis the model. On this basis, establish the model of the electronic market with buy back contract based on the quality effort, analysis the profit changes of each node in supply chain. Also analyzed when the cost of supplier quality information is hidden, how to design the contract in supply chain and the affection of supply chain. Then, experiment the data of the corresponding model and analysis results. In the end, gain conclusions of this article and prospects for further research.In this thesis, the major work has done as following:(1) Through reading a lot of literatures, summarized the buy back contract theory, summed up the current of the supply chain in E-markets with buy back contract, points out the shortage of the electronic supply chain and buy-back contract.(2) Based on the previous research, proposed buy back contract based on the quality effort in supply chain. Considering the situation that supply chain is influenced by these two factors. Analyze the results of the supply chain leaders are different. (3) Made the assumptions that the supplier's quality cost information is hidden, analyze when quality cost information is hidden, the retailer's decision-making and the access to the supplier's cost information.(4) Based on the previous research, proposed buy back contract based on the quality effort in E-markets. Analysis the affects of each node's profit in supply chain in E-markets.(5) Through An example analysis, analyzing the value of the buy back contracts and the E-markets. Point out the Precondition that products sold in the E-markets t.