Research Of Furniture Enterprise's Distribution Models Based On The Game Theory

With the development of the economy in our country, logistic has become to be the third profit fountain after resource and labor. Logistic distribution, which is a breakout to discover the origin of profit, has gained a great attention among all domestic industries and been developing rapidly. Furniture is indispensable consumer goods in our daily life, and at present, The furniture market is becoming changeable while the customers' needs is getting more diversified and personal. However, the furniture logistics and distribution in our country still remains in the "only send not distribute" level, and the current furniture logistics and distribution mode is mainly to distribute by the self-construct distribution center. Moreover, the distribution capacity of third-party logistics and the interoperability between enterprises is uneven, which have resulted in many problems,such as, inefficient logistics distribution of furniture enterprises, high cost of distribution, and serious environmental pollution.On the background of sustainable development and "the energy-efficient & environment-friendly society" construction, the environmental problems generated by logistic distribution have drawled more and more attention. So there is a need to study how to choose the reasonable furniture logistics and distribution mode by making use of scientific methods. Thus, the distribution channels can be regulated, the environmental pollution can be reduced and the rapid furniture distribution management system can be realized finally.Based on the predecessors' research, this paper, in view of the current status of furniture logistics and distribution in our country, pointed out the background and significance of the research, analyzed four typical distribution modes (self-distribution, interoperability delivery, common distribution, Third-party Logistics) and summarized their advantages, inferiorities and their suitable ranges respectively. Later, it analyzed the choice modes of furniture logistics and distribution concretely by means of qualitative method (matrix of decision-making), quantitative method (comparative choosing method), and the combination of qualitative and quantitative methods (The Analytic Hierarchy Process), which belongs to the decision theory. However, the use of the decision theory has some shortcomings. It only analyzed the questions from the view of enterprises, while at the same time, it ignored the interests and actions of consumers, government and other stakeholders. Thus, we need to find a more reasonable furniture logistic and distribution mode. Then, on the basis of competing theory, environmental economic theory and other theories, this paper proposed that common distribution is the best choice for the furniture enterprises. Beside it introduced related models in game theory to analyze the game between furniture enterprises and consumers, between furniture enterprises and government, and between the furniture enterprises.Definitely, common distribution also encounters some problems in its implementation process, of which the most important is cost-sharing in the distribution-community.In order to solve this problem, this paper used cooperative game theory to analyze common delivery environment and proposed the characteristics and features of game theory in the situation of common distribution. Finally, it used cooperative game theory to solve the main problem in common distribution-cost-sharing and concretely introduced some specific methods of cost-account, such as Shapely, Core, Cost Gap Allocation, Minimum Cost-Remaining Savings etc.